Sales and Marketing

The unique aspects of our business include individual product selection, quality assurance, and high-quality full service distribution. Our strategy is to focus 100% of our efforts on the market for supplies in the designated market segment. Our key personnel will stay in contact with our customers, and will be able to respond to changes in this market much faster than our competitors. Rima (EA) Limited will offer the best, most highly personalized service in the marketplace and in-house trained personnel who deal with customers will be carefully trained and given wide latitude for insuring that customers are always satisfied.

Marketing Strategy

Our basic marketing strategy is to work with customers on a one-to-one basis to ensure their supply needs are being met and help develop unique strategic marketing programs suitable to them. We intend to prioritize customer service and make it a key component of our marketing programs. We believe that providing our customers with what they want, when and how they want it, is the key to repeat business and positive word-of-mouth marketing presentations. To support our marketing initiatives and product knowledge, we and our medical representatives will attend as many scientific medical conventions as possible to ensure we are offering the most up-to-date market trend information. We also need to focus on setting up an e-commerce linkage to cut down on order time, HR costs and fuel costs as cutting edge over competitors.

Distribution Strategy

We operate personal delivery trucks in scheduled delivery days. Deliveries will be made Monday through Friday, and will be strategically routed to minimize travel time and fuel costs at his convenience.

Sales Strategy

Distribution sales are dependent on repeat business; therefore our sales strategy for our products is based on personal, consistent sales contact, with a high emphasis on customer service and relations.